Morgan Business Sales, one of the largest business brokerage firms in Australia, has unveiled a new tool to make selling businesses in Melbourne faster.
Melbourne, Australia – August 1st, 2024
Known as ‘Market Watch’, the new proprietary tool records and a categorises all M&A activity across Australia. This allows the Morgan Business Sales Melbourne brokerage team to identify strategic buyers in record time, without missing anyone who may have slipped through the cracks previously.
Dru Morgan, the Director of Morgan Business Sales, was bullish about the impact this would have for his firm’s clients.
“When it comes to lower mid-market transactions above a $1m enterprise value, strategic buyers are the most common buyer profile. Accordingly, to have a successful campaign, it is critical to get listings in front of as many potential strategic buyers as quickly as possible”
“We have always done this for our clients. However, it was a labour intensive job prone to human error. With Market Watch, this is no longer a problem. Our brokers have the data they need at their fingertips. Our campaigns can launch with a bang, and with multiple parties at the table, we can drive the sales price up.”
Mr Morgan was coy when queried about how Market Watch was sourcing its data, indicating that there were a few different factors at play.
“Given the confidential nature of business acquisitions, getting access to reliable transaction data has always been an issue for advisors. There is coverage at the top end with mandatory reporting from publicly listed entities, but that has been about it.”
“While we haven’t been able to achieve the unattainable Holy Grail of full market coverage with Market Watch, we’re much closer than we believe anyone has been before. This is through a combination of technology like AI and smart systems”.
About Morgan Business Sales
Morgan Business Sales are Australia’s leading Specialist Business Brokers with offices located throughout the country. For the past 25 years, they have sold hundreds of large and small businesses.
Whether looking to buy or sell, they are ready to assist. From business appraisals to mid market sales, their experienced team delivers great results for their clients.
Learn more about Morgan Business Sales via their website here: https://morganbusinesssales.com/business-brokers-melbourne
Name: Dru Morgan
Organization: Morgan Business Brokers – Melbourne
Address: Suite 9/214 Bay Street Brighton, Melbourne VIC Australia 3188
Website: https://morganbusinesssales.com/business-brokers-melbourne/
